Premium Shirt Program
Our new Premium Shirt Program is developed in collaboration with MMSL, a unique company and maker of premium handcrafted shirts based between Amsterdam and India. The company was born out of an obsessive passion for craftsmanship by a family with 159 years of heritage in the textile industry. The family first started as Cloth Merchants in 1860 followed by yarn spinning in 1882.
In 1998, the family created a private atelier for custom shirting. Initially it served primarily to produce shirts for its family & friends, but it soon grew to provide bespoke shirt manufacturing services for several esteemed Savile Row tailoring houses in London, as well as haute-couture houses in Paris.
The goal of MMSL is:
“To produce handcrafted shirts of the highest quality and precision thereby setting a new benchmark within the global shirting industry.”
Each MMSL shirt takes about 12 hours to make compared to 22 minutes traditionally.
Hand Drawn
Hand Cut
Hand Sewn
Each shirt takes about 12 hours to make compared to 22 minutes traditionally.
